Keep reading to learn more about the metaverse and find out if you should get in on the craze.ĭownload the complete Digital 2022 report-which includes online behavior data from 220 countries-to learn where to focus your social marketing efforts and how to better target your audience. It’s social media, the internet, video games, and online shopping all rolled into one. This all begs the question: what even is the metaverse? The answer is at once a little bit complicated… and something you already know without even realizing it. Facebook is now Meta, and the company has plans to make significant moves in the metaverse world in the years to come. The company, a pioneer in social media (in a sense the earliest version of the metaverse itself) recently went through a major rebrand. While everyone from celebrities to global brands like Nike have gotten involved, Facebook is responsible for setting the metaverse buzz in motion. And the meaning of “metaverse” seems to expand daily, as more and more recognizable brands and businesses begin to incorporate it into their long-term plans. The metaverse is hardly a brand-new concept, but the speed with which it recently began making headlines is impressive. If you have to ask what, exactly, the metaverse is - don’t feel bad.
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